Welcome to Adaomah, where tradition meets quality in every piece.

Shop Adaomah is a Nigerian grown fashion brand with a focus on fashion, lifestyle and culture. 

Adaomah is more than just a brand, it is a show of Africanism in Fashion.

We are a vibrant online store dedicated to offering high-quality, culturally inspired products that bring together the beauty of heritage and modern design. At Adaomah, we believe that every item is beautiful, and our mission is to help you connect with those stories through our carefully curated collections.

Created by Matilda Joe-Johnson, Adaomah was born out of a passion for celebrating African culture and craftsmanship. Matilda Joe-Johnson is a Nigerian entrepreneur with brand, Marketing and  communications expertise, a fashion lover and a knack for fashion and beauty. With a deep love for fashion and lifestyle she birthed Adaomah as an accessories brand and further grew into clothings for all women to showcase a wide variety of unique items that reflect both tradition and contemporary flair.

Adaomah is more than just an online store, we invite you to explore our collections and discover something special that resonates with you!

Thank you for being part of our journey.