Matilda Joe-Johnson is a Nigerian digital marketing professional, content writer, and brand strategist with a strong presence in the fashion and lifestyle sectors. She is the founder of Shop Adaomah and Co Founder of Tilda Media.
She is a seasoned entrepreneur and career princess with extensive experience in digital marketing, content creation, and public relations.
In her career as Communications and Digital Marketing Manager, she has spearheaded several campaigns and award winning campaigns such as “Every Stage of Woman,” which significantly boosted engagement and service uptake and has worked in several B2B, B2C and Non Profit sectors which has driven her passion for creating her own marketing Agency called Tilda Media and uses her influence to promote Wellness for women in their reproductive age.
She is also a seasoned public speaker, sharing insights on digital health communications and performance marketing at various industry events.
She birthed Shop Adaomah out of passion, Under Matilda’s leadership, Shop Adaomah has become synonymous with fashion that embraces diversity and heritage. The brand offers a wide range of stylish, size-inclusive pieces that reflect African culture with a contemporary twist. Each collection is designed to empower women, making them feel confident and beautiful in their own skin without breaking the bank.
Our ready-to-wear collections are made for comfort, confidence, and culture. From size S to 4XL, we design with you in mind — because style has no size.
To provide stylish, affordable, and inclusive clothing that empowers every woman to feel confident in her skin and to become Nigeria’s leading ready-to-wear brand known for quality, affordability, and size inclusivity.
